You know the saying about the cobbler’s children having no shoes… this was the case with a computer technology company that helps clients manage all manner of computers, servers and software. When it came to their own website, they had not paid attention to it for many, many years. For businesses that rely on, and succeed from, word of mouth, it is easy to let web presence slide. And sometimes it is difficult to know how to put yourself out there when you try to do the work yourself. OFM Computer Systems contracted with EJ Communications to provide a fresh and updated website for their company. It can be helpful to have an independent, outside professional help craft the image and messaging for your company. Being in a technical business, and too close to your subject, makes it difficult to know how to present your messaging to the world without confusing the potential client with a lot of industry jargon.
OFM’s existing website was a few pages programmed with plain html, like in the early days of company websites (we’re talking 1990’s). It was not even mobile-responsive. For this new site, they wanted a WordPress website so company staff could maintain updates and potentially publish blog posts. They also wanted dynamic elements to “jazz things up a bit”. I worry a bit when I hear that request, because I think gratuitous graphics and animations are annoying for the average website visitor. But I was able to find a nifty plug-in with simple animation options using shortcodes. And I found a cool stock video clip to install in one of the home page panels as a background to client testimonials.
OFM was a great client to collaborate with on this project. They now have a modern, mobile-responsive site programmed with WordPress running on the secure https protocol. All these changes should help them move up in the search results, and hopefully bring them new clients to add to their word-of-mouth marketing.